Hitachi Roadshow
Hitachi wanted to launch a roadshow program that would show up in office parks and parking lots across the country. The idea was to create a state fair environment to attract workers to come out of their offices and participate. One of the central pieces would be the podcast studio, which would record episodes throughout the different locations. The podcast studio is housed in a shipping container for easy shipping.
The shipping container is branded on the outside with a large glass cutout so passers-by can watch the recording live. Colorful "listening tubes" allow them to listen in and add a playful component. Colorful furniture and sculptural pieces complete the playful state fair environment.
